 Top
ten tips |
| Foreword |
| PSYBT
Foreword |
| How
to use this book |
Oaks from small acorns grow ... |
|
Is it really for you? |
| The
downside |
| The
upside |
|
Do I have what it takes? |
| What
is an entrepreneur? |
| So,
are entrepreneurs born or can they be made? |
|
Learn to become a risk taker |
| Kill
the McTaggarts of Elgin! |
| Confront
your fears |
|
Some skills you might need |
| Assertiveness |
| Time
management |
| The
ability to listen and question |
|
Your winning business idea |
| Some
ways to come up with a good business idea |
|
Low risk ways to start in business |
| Some
low-risk start-up strategies |
|
Turning your ideas into a business
plan |
| Plans
vs Planning |
| Presenting
to a bank |
| Inside
the mysterious minds of a funder |
|
Forecasting your financial future |
| Your
Revenue |
| How
to forecast your sales |
| Your
Costs |
| Breakeven
point |
|
The Dreaded Legals |
| Get
a legal MOT |
| Avoid
legal action wherever possible |
| Should
I be a limited company |
| Starting-up
in partnership with someone |
| Going
into partnership with your wife, husband or
lover |
|
Keep Planning! |
| Some
simple planning tips |
| Getting
good advice |
| How
to hunt a mentor |
| Getting
advice from professionals and consultants |
|
Guerilla Marketing |
| Your
product or service |
| Is
your price right? |
| Building
your brand |
| Essential
tips to promote your business |
| Keep
your customers loyal |
| The
magic number 4 |
| Cross
selling |
| The
Holy Grail: word of mouth marketing |
| Direct
marketing |
| Do
I need a website? |
| PR |
| Advertising |
| Notworking |
| Free
marketing |
|
Sales |
| Prepare
yourself for rejection |
| Becoming
a hot, hot, hot sales person |
| Keeping
your pecker up |
| The
anatomy of the sale |
|
Raising finance |
| In
praise of bootstrapping |
| Some
bootstrapping techniques |
| Borrowing |
| How
to get a bank to lend you money |
|
Keeping hold of your cash |
| Cash
is King |
| The
golden commandments of getting paid |
|
Aunty Nan’s guide to Keeping
your books |
| Basic
book-keeping |
| Using
an accountant: |
|
Tax |
| Income
tax |
| VAT |
| Cash
in hand and tax-dodging |
|
Staff |
| Outsourcing |
| What
to look for in a member of staff: |
| The
interview process |
| Where
to find good talent |
| How
to keep the talent |
| Being
a leader |
|
Dealing with failure |
| Learn
to embrace failure |
| When
failure is good |
| How
do you know if I should give up? |
| Medicine
for your mojo |
| Handling
stress |
| And
if it all goes wrong … |
| Take
a brave pill |
|
Useful sources of information |
|
What’s missing? |
