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The Loft, Bonnington Mill,
72 Newhaven Road, Edinburgh EH6 5QG

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The year of non-achievement

To-do list today;

1. Write to do list
2. Write article
3. Win major new contract
4. Sort out life

Have you ever found you have started to become Bridget Jones? Increasingly I am organising my life around a series of to-do lists. I knew things had got completely out of proportion when I started a to-do list on a white board in my kitchen for me, my wife and 13-month-old baby.

We had an epiphany last Friday night in the pub (as you do) when we decided we were never going to do half the things on the list, couldn’t really be bothered trying and so should rejoice in a life of non-achievement. It was quite a moment.

Business life has a tendency to become a long list of tasks. The problem is that these lists are self-perpetuating – there is no way you ever come to the end of your list. I saw a statistic somewhere that said the average businessperson had a backlog of three weeks of work at any one time. It just makes life feel completely relentless.

This leads me to confess in this column possibly the saddest thing I have done. I put items on my to- do list I have already done - just so I can cross them out. And now I have a computer programme, Microsoft Outlook, that makes this worse. My ‘to-do’s’ stalk me every time I turn on my computer and start beeping so I can’t ignore them.

But it has a far more sinister effect. Following endless to-do lists makes you end up valuing your life not by what you have achieved, but by what you have left undone. The best things that happen in business, and in life, somehow never appear on to-do lists.

I’m fortunate in that I’m quite lazy, so things tend to naturally drop off my list undone and I don’t fret too much about them. I like to think it’s a natural defence - otherwise, I’ll be lying on my deathbed fretting about not having ordered the stationery.

On a completely unrelated tangent, I also found out the true power of PR last week. I mentioned in my column a while back someone had swiped my mouse. Shortly thereafter my post brought me a lovely shiny silver mouse from the generous people at Vestech. Now if only I could find where I’ve left my silver Audi TT soft-top coupe …